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© 2019 by Uncommonly Positive, Inc. All Rights Reserved. 

Life Is Good: The Coolest Brand



"Life is Good" has one of the most powerful mission statements I've come across. (I know what you're thinking. And yes, I read mission statements. It's a fetish.) But I absolutely love their emphasis on the virtue of Optimism. I have seen, in my own experience, that optimism is often written off as a form of naivety. On the contrary, I'd like to think of it as a form of genius. But that's just my humble opinion. :) 


Okay, enough of my jabbering. Let's get to the good stuff! (See what I did there?) 


We see it when we believe it.  Each one of us has a choice: to focus our energy on obstacles or opportunities. To fixate on our problems, or focus on solutions.  We can harp on what’s wrong with the world  (see most news media), or we can cultivate what’s right with the world. What we focus on grows.   


That’s why the Life is Good community shares one simple, unifying mission:

to spread the power of optimism. 


Optimism is not irrational cheerfulness or “blind” positivity.

It’s a pragmatic strategy for approaching life. Optimism


It empowers us to explore the world with open arms and an eye toward solutions, progress, and growth. It also makes life a hell of a lot more fun. 


Optimism also enables us to access the ten most important tools we have for living a happy and fulfilling life. We call them the Life is Good Superpowers. But unlike X-ray vision, bullet speed, or Herculean strength, they are accessible to us all. The Life is Good Superpowers can help you overcome obstacles, drive forward with greater purpose, and enjoy the ride of life. 


The Life Is Good Superpowers are:

1. Gratitude

2. Creativity

3. Authenticity

4. Love

5. Courage

6. Compassion

7. Humor

8. Fun

9. Simplicity

10. Openness




How's that for some inspiration? If you're a pessimist (or a "realist"), I'd highly encourage you to reconsider your position. There's just so much juicy stuff you'd be missing out on! I'm just looking out for you. :)


Big Hugs,





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