How Does It Work?
Weekly Video Modules
The Accelerator is an eight-week online program, hosted in a members-only site. The program is released in weekly modules of easy-to-follow videos.
Direct feedback opportunities allow you to share wins, struggles, revelations, questions, or work samples with your instructor.
Each week's modules come with a PDF workbook that outline core objectives, key action steps, and additional learning.
Weekly Office Hours
"Office Hours" enables you to ask questions and get advice from your instructor to ensure you get maximum value from the course.
Templates & Resources
The Accelerator also includes done-for-you templates, swipe files, supplementary materials and resource lists.
You have insider access for life. You can retake the program for free each year, for as long as the program exists.
- INTRODUCING -
[altruism + STARTUP]
The Online Learning Platform
Get instant access to the program, where you can navigate between sections, download the course materials, watch the video lessons, and progress through the modules and lessons at your own pace.
The Video Lessons
Watch over 40 short video lessons, complete with explanatory graphics and walkthroughs of the course worksheets. These videos include detailed instruction, walking you through each step in the process: discovering you passion and purpose; clarifying your patron and product; building your platform & processes; and ensuring income and sustainability.
Download and use the in-depth workbooks included for each section to guide your progress! You can complete them as fillable PDFs, or print them to take with you on the go. The workbooks are designed to make sure you're taking consistent action on the principles, and putting clothes on the concepts we discuss in the videos.
The Curriculum Overview
There are 8 core learning modules, plus a collection of supplementary materials, bonus trainings, and masterclasses to help you develop the skills to build a sustainable social impact business. Here's our exact curriculum so you can decide if this program is right for you.
- module 02-
LIVE YOUR LEGACY
"The secret to success is the focus of purpose." -Thomas Edison
People don't buy what you do. They buy why you do it. So what do you stand for? What impact will you make in the world through your work? What cause will you fight for or against? How will you be remembered? This is your purpose.
- module 03-
AT YOUR SERVICE
"Successful people are always looking for opportunities to help others." -Brian Tracy
If you try to appeal to everyone, you'll appeal to no one. In this Module, we'll identify who you were uniquely designed to serve. Who is your perfect patron? What are their motives, emotions, and story? How will your skills meet their wants and needs? You will identify your perfect patron and outline the solution you will create for them.
- module 04-
PACKAGE YOUR PASSION
"Don't find customers for your product; make products for your customers." -Seth Godin
What will you create for your perfect patron? Hint: they don't want a product or service. They want something much more powerful. In this module, you will learn the absolute best way to package your solution, how exactly you will differentiate yourself in the market. You will also use this week to start creating your minimum viable product.
- module 05-
SORT YOUR STRATEGY
"It takes real planning to organize this kind of chaos." -Mel Odom
How will you pull all the pieces together, and turn your personal genius into a profitable, purpose-driven business? In this module, you'll create your social-impact business plan, map out your value ladder based, on your core product offering, and build the systems you need to make your business an income-generating asset, rather than a cash-guzzling liability.
- module 06-
CREATE YOUR SPACE
"Build platforms that inspire others." -Simon Sinek
Not a techie? Not a problem! Neither are we. But we'll teach you exactly how to build a simple, streamline website that has all the essentials you need to share your message, build your audience, and promote your product. In this module you'll learn the 4 pillars you need for an unforgettable website, you'll draft each of the four pieces, and you'll build your simple, elegant website in under one hour.
- module 07-
SPREAD THE WORD
"People do not buy goods and services. They buy relations, stories, and magic." -Seth Godin
What will you do to elevate your brand, attract your audience, cultivate relationships, and turn strangers into subscribers? In this module, you'll identify the three "C"s to effective growth and modern marketing; you'll map out your development strategy using industry experts' best practices; and you'll create an action plan to turn strangers into patrons, and prospects into fans.
- module 08-
MANAGE YOUR MONEY
"The goal isn't money. The goal is to live life on your own terms." -Chris Brogan
A social impact business has a triple bottom line: income, impact, and influence. In this module you'll structure your finances to ensure the business is profitable from day one. You'll open the 5 foundational accounts every business needs for growth and success. You'll also learn how to strategically allocate your funds to ensure consistent growth. And you'll learn how to sustainably invest your resources to enrich the communities and causes you care about.
Additional Bonuses & Training
In addition to the are 8 core training modules, you'll also get advanced training and in-depth instruction to develop additional skills for building a profitable social-impact business.
If you have a smart phone, you can create a product. You can record a tutorial, film a how-to guide, or create a motivational audio series. Creating a product isn't technically hard. But there are a few things you should know to make sure your product is a success. In this bonus, you'll learn what makes products sell, and what makes products flop.
(Value $297) Included with your Unleash Your Genius tuition
BONUS #1: DIGITAL products 101
Websites are your digital storefront, and the face of your vision, your mission, and your brand in the online world. In this bonus, we'll go through and build your site together, as you watch a step-by-step tutorial that shows you exactly what building blocks you'll need, and how to build them. An elegant website is the secret to building credibility and having a successful global reach.
(Value $397) Included with your Unleash Your Genius tuition
BONUS #2: PLATFORM PERFECT
Launching your product into the world is exciting! But it can also be overwhelming. There are a lot of moving pieces, and without a clear picture of what you need to do and when, your launch strategy can fall flat, and all the work you put into creating your product will feel like a waste. In this bonus, we'll share the exact strategies and scripts that have been used across multiple industries, and generated millions of dollars in sales.
(Value $497) Included with your Unleash Your Genius tuition
BONUS #3: LAUNCH STRONG
Does the idea of "selling" make you cringe? Most artists and altruists struggle with selling because they feel like they're being selfish, or "selling out". They feel like their work should speak for itself. But without an elegant sales and marketing strategy, not even the best product will survive in today's marketplace. In this bonus, you'll eliminate the sleazy sales tactics by learning how to create a sales page and sell from a place of generosity, authenticity, and integrity.
(Value $397) Included with your Unleash Your Genius tuition
PAY-IN-FULL BONUS: SELLING ELEGANTLY
They Did It. So Can You.
No matter what kind of work, we help creatives and visionaries just like you.
When you do the work and stay committed, the results you can create are extraordinary.
Just imagine the growth you'll experience with the right training, experience, and support.
This has really helped me pull everything together and put it into FOCUS and ACTION. I was stuck in small thinking, and this helped look beyond that and think bigger.
HEATHER ELIZABETH MENDEZ
Owner of Heather Mendez Media
Starting something can be scary. But your fear points to the area you need to grow, take risks, and step outside your comfort zone. Your fear points to the thing you should be doing.
What Would You Do
If You Weren't Afraid?
Meet the Brain
Behind the Brand
Veronica is founder of Uncommonly Positive Inc. and creator of Unleash Your Genius educational resources. With over 10 years of experience in sustainable, social impact work, she empowers and equips those she serves. She created life-skills curriculum for at-risk youth in South America; coached entrepreneurs across in Africa through institutions like the U.S. Embassy; and currently supports international organizations and Silicon Valley startups in their work to create sustainable social change. Veronica's mission is to help others realize their potential and use their gifts to make a living and make a positive difference in the world.
"The greatest good you can do for another is not just share your riches, but reveal to him his own." -Benjamin Disraeli
The World Needs Your Genius
On behalf of this team, and the entire Unleash Your Genius community, we sincerely hope to have the honor and privilege of working with you, and supporting you along your entrepreneurial journey.
Change Starts With You
"To change the world, you must first change yourself." -Alonzo King
When you invest in your own potential through The Accelerator, you're also empowering changemakers across the globe. Because for every student who enrolls in The Accelerator program, we will equip a young entrepreneur from a community in need.
What Our Best Students Ask Before They Get Started...
Now It's Your Turn
One idea can change the world. But it never will if it stays inside of you.