The Future Belongs to Creatives


“The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers, and meaning makers.” ― Daniel H. Pink

In his book, A Whole New Mind, behavioral economist Daniel Pink makes a pretty compelling case as to why "right-brainers will rule the future."


In an age where technology has taken over, and most tasks can be outsourced, automated, or totally eliminated, creativity will be society's most valuable commodity. Because today, computers can do just about everything better than us. "Left-brained" tasks that we once valued at such a premium - accounting, computing, math, science, sequencing - are now being done by systems and computers with far more accuracy and in a fraction of the time.


The only thing that separates us from the robots is what makes us inherently human - creativity, empathy, intuition, imagination, arts, and holistic thinking. The ability to employ these so-called "soft-skills" is the only competitive advantage we have against a culture of technology that would otherwise steamroll us with facts and figures, and make most of today's jobs completely obsolete.


“We are moving from an economy and a society built on the logical, linear, computerlike capabilities of the Information Age to an economy and a society built on the inventive, empathic, big-picture capabilities of what’s rising in its place, the Conceptual Age.” ― Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future

Dan describes the 'six senses' that will continue to guide our lives, shape our world, and ultimate set the change-makers apart: Design. Story. Symphony. Empathy. Play. Meaning.


We are witnessing the unfolding of a new, Creative Economy, one that thrives on connection, creativity, collaboration and community. There has never been a better time in history to be an artist, an innovator, and a holistic multi-dimensional thinker. Because computers can do all the rest for us. Your ability to bring your natural passion and purpose into your work is what sets you apart.


Because, according to Dan, “today, the defining skills of the previous era—the “left brain” capabilities that powered the Information Age—are necessary but no longer sufficient. And the capabilities we once disdained or thought frivolous—the “right-brain” qualities of inventiveness, empathy, joyfulness, and meaning—increasingly will determine who flourishes and who flounders.”


Not only will artists survive, but they will thrive in today's new economy.


Poets are our original systems thinkers. They contemplate the world in which we live and feel obligated to interpret, and give expression to it in a way that makes the reader understand how that world runs. Poets, those unheralded systems thinkers, are our true digital thinkers. It is from their midst that I believe we will draw tomorrow's new leaders." --Sidney Harman, CEO Multimillionaire of a stereo components company



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