Vocation is the place where your greatest talents meet the worlds' greatest needs.


Your work is going to take up most of your life. And the only way to be truly satisfied is to do great work. And the only way to do great work is to love what you do.




Free Resources to Help You Make Good Things Happen!

Image by Christelle BOURGEOIS
d o w n l o a d

2020's Top Twenty

Book List

We've hand-picked the very best books to help you rewrite the rules and live life on purpose.

Cup of Yellow
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3 Secrets to Living

a Life That Matters

Most of us were taught to believe that success will make us happy.

But without these, it never will. 

[ Coming Soon! ]
Business Cards
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Beginners Guide to Social Entrepreneurship

Social Entrepreneurship blends the brains of a business with the heart of a non-profit to create a better world.

[ Coming Soon! ]

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c r e a t i v i t y

Do What You


When you're a creator, you don't need someone in your ear telling you what you can't do. 

Casey Neistat, Filmmaker

Image by Estée Janssens
p a s s i o n

Why You Will Fail to Have a Great Career

Your excuses are a poor use of your imagination. You will fail to have a great career, unless....

Larry Smith, Economist

Image by Noelle Australia
a t t i t u d e

The Puzzle of Motivation

Modern practices of 'motivation' actually block creativity and dull thinking.

Daniel Pink, Behavioral Economist

i m p a c t

Using Business to Solves Big Problems

We create shared value when we solve a social problem with business models. 

Michael Porter, Business Strategist

J.K. Rowling
f a i l u r e

The Benefits

of Failure

Failure is a stripping away of the inessential and directing all your energy into finishing the only things that matter to you.

J.K. Rowling, Author

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w o r k

The Way We Think About Work Is Broken

It's not about a bar of soap. It's about using the process and the product to create change.

Barry Schwartz, Psychologist

v o c a t i o n

Why Some Of Us Don't Have One True Calling

It's not about a bar of soap. It's about using the process and the product to create change.

Emily Wapnick, Multipotentialite

Image by Heather Ford
i m p a c t

Profit's Not Always

The Point

It's not about a bar of soap. It's about using the process and the product to create change.

Harish Manwani, Unilever COO

i m p a c t

Start Something That Matters

This can change the way a whole generation thinks about how we connect our work, our purpose, and our passion. 

Blake Mycoskie, Entrepreneur

Image by Saeed Soltankhah
e d u c a t i o n

Everybody Is a Genius, But . . . 

Are we guilty of killing creativity, individuality, and being intellectually abusive?

Richard Williams, Poet

a r t s


Builds Nations

Creative industries demonstrate that what makes you different makes you valuable.

Muthoni Drummer Queen

Image by Marcelo Leal
p u r p o s e

This Will Be Your Biggest Regret

Don't get to the end of your life, only to realize that you never truly lived.

Richard Williams, Poet